If you’ve been to our Cherry Creek store you may have met our design consultant, Jaeger. With his eye on design, Jaeger is one of our most passionate team members. Jaeger’s love for his work, and appreciation for our customers, fills up the room as soon as he steps into it.
Jaeger started working at HW Home around 5 years ago. Brand founder and owner Ron, told him the story about HW Home and their mission, explaining why their work is so valuable. Jaeger says, “I didn’t think that I actually had the ability to do what I do in people’s homes today. But I was wrong! I love my work here.”
Founded in 1999 by Jim Hering and Ron Werner, HW Home has become the perfect place for customers to experience a diversity of global luxury in a local setting. We make sure customers and employees feel like part of a family.
“We do a lot of really fun things both internationally and here in Colorado,” says Jaeger. “There’s nothing better than going into someone’s home and finding beauty in it. I think you take ownership of each project that you do and you can think, ‘If I lived here how would I do this?’”
We understand that shopping for furniture can be stressful, so we do our best to take the pressure off our customers by providing professional assistance. Jaeger describes this seamless process: “We stock a handpicked assortment of custom furniture, so people can come in here and they can buy things they love. We have items customers can only find in our stores and they can have them quickly.”
Our HW team works diligently to bring you exactly what you’re looking for. And if it’s not in our showroom, we’ll find it for you. We carry a vast array of unique styles and collections that are certain to fit into any home.
“HW Home’s diversity in selection shows our customers that we can design any space, even if we need to go in new and unexpected directions, because HW Home has the versatility,” Jaeger says. “Many of our customers are world travelers and they have a sense of collecting; they want something unique, something to remind them of their travels. HW Home adds a level of, ‘This isn’t just a table, this is something with a story.’ And this creativity is something that we have always made a priority for our customers.”
In a time when people can just order the latest trend from Amazon or big-box retailers, HW Home understands that not all customers have the time to wait around to have the perfect sofa custom made. “Normally there are really long lead times on quality pieces, but we have them ready for our customers so we can hit that instant gratification, which is so cool, Jaeger says. “I feel like I work for HGTV, you know? I just go into a house and if they want a living room? Done! Let’s get you a living room! You can really take the pressure off the customer by making sure they don’t have to worry about anything.”
And although HW Home’s primary focus is on design, we never forget that we’re a part of our beautiful Colorado community. Our customers are like family. “I’ve been working in some of these clients’ homes since I started here and it’s really a journey,” says Jaeger. “I definitely feel like it’s nice to be able to go into a home and show them a lifestyle instead of just furniture.”
When asked what sets HW Home apart from the rest of the local and national competition, Jaeger says, “We’re a design center for everyday people who want quality products. We can address any aesthetic. My colleagues here are so talented. They all know and keep current with the classic sensibility of the HW Home brand. You don’t really feel like you’re buying into a trend; you’re investing in beautiful things that have their own story.”
Jaeger is proud of the work he does at HW Home, and enjoys being part of a talented team. “We get to know our customers just as much as we do our own employees,” he says. “We work hard to embrace everyone right where they are, because respecting people’s preferences and tastes is so important. The best thing about working at HW Home is that this company really helps you build your strengths while uplifting you to work on your weaknesses. There’s a lot to this job, and it’s a challenge, but I love it.”
More information on our interior design services can be found here. Make sure you visit our store in Cherry Creek North to say hello to Jaeger and the rest of our talented staff, we’d love to meet you!